If you run an e-commerce store in 2025, you’ve probably heard of Omnisend. As online competition heats up, brands need more than just a simple email tool—they need a full-scale omnichannel marketing automation platform. Omnisend has positioned itself as one of the best solutions for email, SMS, and customer engagement campaigns.
In this in-depth Omnisend Review 2025, we’ll cover everything you need to know—features, pricing, pros and cons, integrations, and whether it’s worth your money.
What is Omnisend?
Omnisend started as an email marketing platform back in 2014. Over the years, it has evolved into a powerful e-commerce marketing suite that combines:
- Email campaigns
- SMS marketing
- Push notifications
- Omnichannel automation
Unlike traditional tools like Mailchimp, Omnisend focuses heavily on e-commerce stores. Whether you run a Shopify shop, WooCommerce store, or BigCommerce business, Omnisend provides tailored workflows to boost conversions.
Key Features of Omnisend in 2025
1. Email Marketing
Omnisend offers a drag-and-drop email builder with pre-designed templates for newsletters, promotions, and product recommendations.
2. SMS & Push Notifications
Unlike most competitors, Omnisend integrates SMS campaigns directly into its automation flows. You can send reminders, flash sales, and updates via text or web push notifications.
3. Automation Workflows
Omnisend excels in automation. You can set up:
- Welcome sequences
- Cart abandonment recovery
- Birthday & anniversary campaigns
- Post-purchase follow-ups
4. Pre-Built Templates
Ready-to-use templates make it easy for beginners to launch campaigns without design experience.
5. Segmentation & Targeting
Target customers by:
- Purchase behavior
- Browsing activity
- Demographics
6. Omnichannel Campaigns
Run campaigns across email, SMS, and social media in one place.
Ease of Use & User Interface
Omnisend’s dashboard is intuitive—even if you’re a beginner.
- The drag-and-drop email editor requires no coding.
- Mobile responsiveness ensures emails look great on smartphones.
- The UI is clean, with step-by-step setup guides for workflows.
Omnisend Integrations
| Platform | Integration Type |
|---|---|
| Shopify | Full integration with product sync |
| WooCommerce | Email & SMS automation |
| BigCommerce | Cart recovery, workflows |
| Magento | Advanced e-commerce flows |
| Zapier | 5000+ third-party apps |
Omnisend integrates with popular CRM and analytics tools, making it flexible for businesses of all sizes.
Omnisend Templates & Personalization
- Email templates: product promotions, holiday campaigns, newsletters
- AI personalization: smart recommendations based on browsing history
- Dynamic content: show different offers to different segments
In 2025, Omnisend also introduced AI subject line generator—helping increase open rates.
Omnisend Automation Capabilities
Automation is Omnisend’s strongest feature.
Examples include:
- Welcome series – nurture new subscribers
- Cart abandonment flows – recover lost revenue
- Order/shipping updates – keep customers informed
- Re-engagement campaigns – win back inactive subscribers
Automation is pre-built yet customizable, saving time while maximizing ROI.
Omnisend SMS Marketing in 2025
SMS is crucial in 2025, and Omnisend does it right.
- Supports over 190 countries
- Offers compliance features like GDPR and TCPA
- Use cases: flash sales, personalized discounts, delivery updates
SMS open rates are as high as 98%, making this feature a game-changer.
Analytics & Reporting
Omnisend provides real-time performance tracking for all campaigns.
Metrics include:
- Open & click-through rates
- Sales & revenue attribution
- Conversion tracking
Advanced features:
- A/B testing for subject lines and content
- Benchmarking against industry averages
Omnisend Pricing 2025
| Plan | Price (Monthly) | Key Features |
|---|---|---|
| Free | $0 (up to 250 contacts) | 500 emails/month, signup forms, reports |
| Standard | From $16/month | 6,000 emails/month, automation, segmentation |
| Pro | From $59/month | Unlimited emails, free SMS credits, advanced reporting |
👉 SMS credits are available as add-ons or included in Pro plans.
Value for money: Omnisend is more affordable than Klaviyo, especially for small to mid-sized e-commerce businesses.
Omnisend Pros & Cons
✅ Pros
- Designed specifically for e-commerce
- Powerful automation workflows
- Integrated SMS + email marketing
- Affordable pricing compared to Klaviyo
- Easy-to-use interface
❌ Cons
- Limited features for non-e-commerce businesses
- Free plan has restrictions
- Advanced reporting only in Pro plan
Omnisend vs. Competitors (2025)
| Feature | Omnisend | Klaviyo | Mailchimp |
|---|---|---|---|
| E-commerce focus | ✅ Strong | ✅ Strong | ❌ Weak |
| SMS integration | ✅ Built-in | ❌ Limited | ❌ Limited |
| Pricing (affordable) | ✅ Yes | ❌ Expensive | ✅ Medium |
| Ease of use | ✅ Beginner-friendly | ❌ Complex | ✅ Easy |
Verdict: Omnisend is the best option for Shopify/WooCommerce stores, while Klaviyo suits large enterprises.
Who Should Use Omnisend?
- Small & medium e-commerce stores → Best value for money
- Dropshippers → Automated cart recovery flows
- Large businesses → Need advanced reporting & omnichannel reach
Customer Support & Resources
Omnisend offers:
- 24/7 live chat support (Pro plans)
- A knowledge base with guides and tutorials
- Webinars & community groups for learning
Support response times are faster than many competitors.
Future of Omnisend Beyond 2025
Expect Omnisend to expand with:
- More AI-driven personalization
- Deeper social media integrations
- Enhanced predictive analytics
With the rise of AI in marketing, Omnisend is likely to stay ahead by providing data-driven insights.
Conclusion
Omnisend in 2025 is an excellent choice for e-commerce businesses that want to combine email and SMS marketing into a single platform. It’s affordable, easy to use, and packed with automation workflows designed to increase conversions.
If you’re running a Shopify, WooCommerce, or BigCommerce store, Omnisend is a tool worth considering.
FAQs
1. Is Omnisend free in 2025?
Yes, Omnisend offers a free plan with up to 250 contacts and 500 monthly emails.
2. Can I use Omnisend without Shopify?
Absolutely. It integrates with WooCommerce, BigCommerce, Magento, and custom stores.
3. How does Omnisend pricing compare to Klaviyo?
Omnisend is significantly cheaper for small businesses, while Klaviyo is pricier but offers advanced analytics.
4. Is Omnisend good for beginners?
Yes, its drag-and-drop editor and pre-built workflows make it beginner-friendly.
5. Does Omnisend support SMS globally?
Yes, Omnisend supports SMS campaigns in 190+ countries with compliance features.
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