Omnisend Review 2025

In the fast-paced world of digital marketing, email marketing remains a powerful tool for eCommerce businesses, small businesses, and digital marketers aiming to drive conversions, nurture customer relationships, and boost sales. Omnisend, a Lithuania-based email marketing software founded in 2014, has become a go-to marketing automation platform for over 125,000 eCommerce brands worldwide. Known for its seamless Shopify integration, SMS marketing, and automation workflows, Omnisend is tailored for online stores seeking to enhance customer engagement and lead generation.

This Omnisend review for 2025 dives deep into its features, pricing, performance, pros, cons, and real user experiences to help you decide if it’s the right email marketing platform for your marketing strategy. Whether you’re optimizing email campaigns, launching SMS campaigns, or boosting SEO, this guide explores why Omnisend is a top choice for eCommerce marketing in 2025.

What is Omnisend?

Omnisend is an omnichannel marketing automation platform designed specifically for eCommerce businesses. Originally launched as Soundest, it evolved into a robust email marketing software that integrates email, SMS, and web push notifications to create personalized marketing campaigns. With over 174 integrations, including Shopify, WooCommerce, BigCommerce, and Zapier, Omnisend streamlines marketing workflows for online retailers. Its drag-and-drop email builder, pre-built automation workflows, and advanced segmentation make it ideal for small businesses and eCommerce stores aiming to increase conversions and customer retention. Omnisend’s 93% deliverability rate ensures emails reach inboxes, and its Shopify App Store rating of 4.7/5 from 5,400+ reviews highlights its popularity among Shopify users.

In this Omnisend review, we’ll explore its key features, pricing plans, integrations, and how it compares to competitors like Mailchimp, Klaviyo, and ActiveCampaign. Let’s dive into why Omnisend is considered one of the best email marketing tools for eCommerce in 2025.

Key Features of Omnisend

Omnisend offers a powerful suite of tools to simplify email marketing and enhance eCommerce automation. Here are the standout features that make it a top email marketing software:

1. Drag-and-Drop Email Builder

Omnisend’s drag-and-drop email builder simplifies email creation with over 350 professional, mobile-responsive templates tailored for eCommerce. Key features include:

• Product Picker: Import products directly from your Shopify or WooCommerce store.
• Dynamic Content Blocks: Add discount codes, scratch cards, or gift boxes to boost engagement.
• Brand Consistency: Automatically apply your brand colors, logo, and fonts to templates.

These tools make it easy for small businesses to create newsletters and promotional emails without design expertise.

2. Advanced Automation Workflows

Omnisend’s automation builder offers pre-built workflows for eCommerce needs, with 130+ triggers. Features include:

• Pre-Built Workflows: Automate welcome series, abandoned cart recovery, browse abandonment, and post-purchase follow-ups.
• Omnichannel Integration: Combine email, SMS, and web push notifications in a single workflow.
• Conditional Splits and A/B Testing: Split flows based on user behavior and test CTAs or subject lines for better conversion rates.

Automated emails have 52% higher open rates and 2,361% better conversion rates than regular campaigns, with abandoned cart and welcome emails driving 87% of automated orders.

3. Landing Page and Form Builder

Omnisend’s landing page builder offers customizable templates for lead capture pages, webinar sign-ups, or product promotions. Key features include:

• Sign-Up Forms: Create pop-ups, Wheel of Fortune, or multi-step forms with exit-intent triggers.
• Incentives: Offer discount codes or free shipping to boost list building.
• SEO Tools: Optimize landing pages with keywords for better search engine rankings.

These tools enhance lead generation and blog traffic for eCommerce stores.

4. SMS Marketing

Omnisend’s SMS marketing simplifies customer engagement with:

• Text-to-Join: Customers opt-in by texting a keyword, supporting all international dialing codes.
• Automated SMS: Send order updates, flash sale alerts, or cart reminders with a 98% open rate.
• Global Reach: Supports SMS campaigns worldwide, though costs vary by country (e.g., $0.015/SMS in the US, $0.08 in France).

5. Advanced Segmentation

Omnisend’s segmentation tools allow precise targeting based on:

• Customer Lifecycle Stages: Automatically segment by purchase history or engagement.
• Behavioral Filters: Target users based on page views, product interactions, or cart abandonment.
• Suggested Segments: AI-driven suggestions for personalized campaigns.

Personalized campaigns achieve 62.2% higher orders, making segmentation a key driver of eCommerce success.

6. AI-Powered Tools

Omnisend’s AI tools enhance content creation and campaign optimization:

• Subject Line Generator: Suggests keyword-optimized subject lines based on tone and goals.
• Product Recommendations: Personalize emails with items customers viewed or purchased.
• Campaign Booster: Resend unopened emails with new subject lines to improve open rates.

7. Integrations

Omnisend integrates with 174+ platforms, including:

• eCommerce: Shopify, WooCommerce, BigCommerce, Wix.
• Marketing: Zapier, Google Ads (via Google Customer Match), Facebook Ads.
• Others: Yotpo, Gravity Forms, Tidio.

The Shopify integration is seamless, syncing product listings and customer data in minutes.

8. Analytics and Reporting

Omnisend’s analytics dashboard tracks open rates, click-through rates, conversions, and sales. Features include:

• Click Maps: Identify high-performing links in email campaigns.
• Lifecycle Maps: Track customer retention and engagement.
• Advanced Reporting: Compare email and SMS performance (Pro Plan only).

However, form and landing page reporting is less robust than competitors like ActiveCampaign.

9. Customer Support

Omnisend offers 24/7 customer support via email and live chat for all plans, with priority support on Standard and Pro Plans. Additional resources include:

• Free Migration Services: Import contacts from Klaviyo or Mailchimp.
• Online Courses: Cover email marketing and eCommerce strategies.
• Customer Success Managers (CSMs): Available on Pro and Enterprise Plans for personalized campaign optimization.

Omnisend Pricing Plans

Omnisend’s pricing scales with subscriber count, with a Free Plan and affordable paid tiers. Here’s a breakdown of the 2025 plans:

• Free Plan: 250 contacts, 500 emails/month, 60 SMS, unlimited web push notifications, automation, pop-ups, and A/B testing. Ideal for beginners.
• Standard Plan: $16/month (500 contacts, 6,000 emails), includes 24/7 live chat, Facebook Ads integration, and Google Customer Match.
• Pro Plan: $59/month (2,500 contacts, unlimited emails), adds advanced reporting, unlimited SMS credits (up to plan cost), and priority support.
• Enterprise Plan: Custom pricing for 100,000+ contacts, includes custom landing page design and a dedicated CSM.

Note: Pricing scales with contacts (e.g., $1,456/month for 150,000 contacts on Standard). SMS credits cost extra on Free and Standard Plans (e.g., $20/month add-on). A 30% discount applies for three months upfront (one-time). Annual billing saves up to 20%.

Tip: For affordable email marketing, the Free Plan is great for small businesses, while the Pro Plan suits eCommerce automation needs.

Pros of Omnisend

Based on user reviews and expert insights, here are Omnisend’s key advantages:

1. eCommerce Focus: Tailored for online stores with Shopify integration and automation workflows like abandoned cart recovery.
2. Generous Free Plan: Includes automation, pop-ups, and SMS for 250 contacts, unlike Mailchimp’s limited free tier.
3. Ease of Use: Drag-and-drop editor and intuitive interface are beginner-friendly.
4. High Deliverability: DMARC and SPF verification ensure emails reach inboxes.
5. Robust Integrations: 174+ integrations streamline eCommerce marketing.
6. Advanced Automation: Welcome series and cart abandonment workflows drive 2,361% higher conversions.
7. Excellent Support: 24/7 live chat and free migration services are highly rated.

Cons of Omnisend

Despite its strengths, Omnisend has limitations:

1. Limited Analytics: Form and landing page reporting is basic compared to ActiveCampaign.
2. No Blank Templates: Users can’t start email designs from scratch, requiring template edits.
3. eCommerce Focus: Less suitable for non-eCommerce businesses like bloggers or B2B.
4. SMS Costs: Extra SMS credits can increase costs on Free and Standard Plans.
5. Approval Process: Strict verification may delay account setup for some users.
6. Mobile Editing Issues: Desktop vs. mobile design adjustments can be cumbersome.
7. Limited Integrations: Lacks Google Analytics or CRM integrations compared to Mailchimp.

Real User and Expert Omnisend Reviews

To provide a balanced perspective, we’ve compiled feedback from users and experts based on Omnisend reviews from sources like Capterra, G2, Shopify App Store, and EmailToolTester.

Positive Reviews

• Ease of Use: “Omnisend’s drag-and-drop editor is intuitive, and the Shopify integration made setup a breeze.” – Shopify user on Shopify App Store.
• Automation: “The abandoned cart workflow increased our sales by 20%. The automation builder is simple yet powerful.” – eCommerce owner on G2.
• Support: “Customer support resolved my issue in minutes via live chat. The free migration from Mailchimp was seamless.” – Small business owner on Capterra.
• Templates: “The email templates are professional and save time. I love the product picker for eCommerce campaigns.” – Marketer on WPBeginner.

Negative Reviews

• Pricing: “The Standard Plan is affordable, but SMS credits add up quickly for international campaigns.” – User on G2.
• Analytics: “Reporting for landing pages is limited compared to Klaviyo.” – Marketer on EmailToolTester.
• Template Limitations: “No option to start emails from scratch, which is frustrating for custom designs.” – Designer on Creatoregg.
• Setup Restrictions: “I couldn’t test automation without connecting my Shopify store, which was annoying.” – User on Moosend.

Expert Opinions

• EmailToolTester: “Omnisend’s eCommerce automation and Shopify integration make it the best email marketing tool for Shopify users, but analytics are basic.”
• WPBeginner: “Omnisend’s email templates and branding consistency are great for small businesses, but non-eCommerce users may prefer Mailchimp.”
• Capterra: “With a 4.6/5 rating from 700+ reviews, Omnisend excels in ease of use and customer support but lacks advanced CRM features.”
• PCMag: “Omnisend’s template-heavy approach is ideal for eCommerce, but it falls short in detailed analytics compared to Mailchimp or HubSpot.”

Omnisend vs. Competitors

How does Omnisend compare to Mailchimp, Klaviyo, ActiveCampaign, and MailerLite? Here’s a quick comparison:

• Omnisend vs. Mailchimp: Mailchimp offers 130+ templates and CRM integration but has a less generous Free Plan (500 contacts, no automation). Omnisend’s eCommerce focus and SMS marketing are superior for online stores.
• Omnisend vs. Klaviyo: Klaviyo offers advanced analytics but is pricier ($20/month for 500 contacts). Omnisend’s Free Plan and customer support are more accessible.
• Omnisend vs. ActiveCampaign: ActiveCampaign excels in CRM and complex automation but is more complex. Omnisend is simpler and better for eCommerce automation.
• Omnisend vs. MailerLite: MailerLite’s Free Plan supports 1,000 contacts and automation, but Omnisend’s SMS and eCommerce features are more robust.

Tip: If you’re searching for Omnisend alternatives, consider Klaviyo for advanced analytics or MailerLite for affordable email marketing.

SEO Benefits of Omnisend

Omnisend enhances search engine rankings indirectly through:

• Landing Pages: Create SEO-optimized landing pages with keywords and sitemaps for lead generation.
• Pop-Ups and Forms: Exit-intent pop-ups and Wheel of Fortune increase list building, boosting site engagement.
• Email Campaigns: Send newsletters with blog posts or product updates to drive blog traffic and improve SEO metrics.
• Mobile Optimization: Mobile-responsive templates enhance user experience for mobile users, a key SEO factor.
• Analytics: Track click-through rates and conversions to refine campaign content for better audience engagement.

For local SEO, use segmentation to target location-based subscribers with long-tail keywords (e.g., “sneaker deals in New York”).

Who Should Use Omnisend?

Omnisend is ideal for:

• eCommerce Owners: Shopify integration and automation workflows like abandoned cart and post-purchase emails drive sales.
• Small Businesses: Free Plan and drag-and-drop editor suit budget-conscious marketers.
• Digital Marketers: SMS marketing and segmentation optimize campaign performance.
• Shopify Users: Seamless integration and 4.7/5 Shopify App Store rating make it a top choice.

However, bloggers or non-eCommerce businesses may prefer MailerLite or ConvertKit for broader content marketing needs.

Tips for Maximizing Omnisend

To get the most out of Omnisend, follow these tips:

1. Use Pre-Built Workflows: Leverage abandoned cart and welcome series to boost conversions.
2. Optimize with A/B Testing: Test subject lines or CTAs to improve open rates.
3. Enable SMS Marketing: Use text-to-join and SMS campaigns for high engagement rates.
4. Segment Audiences: Create lifecycle-based segments for personalized email campaigns.
5. Integrate with eCommerce: Sync Shopify or WooCommerce for product-driven emails.
6. Monitor Analytics: Use click maps and lifecycle maps to refine marketing strategies.

Conclusion: Is Omnisend Worth It in 2025?

After analyzing Omnisend reviews, user feedback, and expert insights, it’s clear that Omnisend is one of the best email marketing platforms for eCommerce in 2025. Its drag-and-drop editor, automation workflows, SMS marketing, and Shopify integration make it a powerhouse for online stores. The Free Plan offers robust features for beginners, while the Pro Plan suits growing businesses with advanced reporting. However, limited analytics for forms, lack of blank templates, and SMS costs may deter some users.

For eCommerce marketers seeking an affordable email marketing solution with omnichannel capabilities, Omnisend’s Free Plan and 14-day trial of premium features are worth exploring. Visit Omnisend.com to start today. For Omnisend discounts, check their official site or trusted reviews on G2 and Capterra.

Tip: For eCommerce email marketing and SMS automation, Omnisend’s Free Plan is a great starting point, while the Pro Plan maximizes campaign performance.