MailerLite Review 2025: Is It the Best Email Marketing Software for Beginners?

In the dynamic world of digital marketing, email marketing remains a cornerstone for businesses, bloggers, and eCommerce owners looking to nurture leads, drive conversions, and build lasting customer relationships. MailerLite, a Lithuania-based email marketing software founded in 2010, has gained popularity for its simplicity, affordability, and robust features, serving over 1.5 million users worldwide. With tools like email automation, landing page builders, and AI-powered content creation, MailerLite is tailored for small businesses, freelancers, and content creators.

This MailerLite review for 2025 explores its features, pricing, performance, pros, cons, and real user experiences to help you decide if it’s the right email marketing platform for your marketing strategy. Whether you’re launching newsletters, optimizing SEO, or scaling eCommerce campaigns, this guide covers why MailerLite is a top contender in 2025.

What is MailerLite?

MailerLite is a cloud-based email marketing software designed to simplify email campaign management with a focus on ease of use and affordability. It offers tools for creating newsletters, landing pages, pop-up forms, and even full websites, making it an all-in-one marketing platform for small businesses and bloggers. With over 140 integrations, including WordPress, Shopify, and Zapier, MailerLite streamlines marketing workflows. Its drag-and-drop editor, automation workflows, and high deliverability rate (consistently ranked among the top by EmailToolTester) make it ideal for beginner email marketing and intermediate campaigns. MailerLite’s Free Plan supports up to 1,000 subscribers, making it one of the best free email marketing tools available.

In this MailerLite review, we’ll dive into its key features, pricing plans, integrations, and how it compares to competitors like Mailchimp, ConvertKit, and ActiveCampaign. Let’s explore why MailerLite is considered one of the best email marketing platforms for 2025.

Key Features of MailerLite

MailerLite offers a comprehensive set of tools to streamline email marketing and enhance audience engagement. Here are the standout features that make it a top email marketing software:

1. Drag-and-Drop Email Builder

MailerLite’s drag-and-drop email builder simplifies email creation with over 60 modern, mobile-responsive templates. Key features include:

Dynamic Content Blocks: Add countdown timers, RSS feeds, or eCommerce products to emails.
Rich Text and HTML Editors: Customize emails with basic or advanced HTML coding.
Built-In Image Editor: Resize, crop, or edit images directly in the platform, saving time for content creators.

These tools make it easy for bloggers and small businesses to create professional newsletters without design expertise.

2. Email Automation

MailerLite’s automation builder offers a visual interface with 130+ triggers for automated email sequences. Features include:

Behavioral Triggers: Send emails based on actions like sign-ups, purchases, or link clicks.
RSS Campaigns: Automatically send newsletters with new blog posts or eCommerce products, boosting blog traffic.
Auto-Resend: Re-send unopened emails to improve open rates.
Multi-Trigger Workflows: Combine triggers (e.g., page visits and form submissions) for advanced automation workflows (Advanced Plan).

This is perfect for eCommerce marketing and lead nurturing.

3. Landing Page and Website Builder

MailerLite’s landing page builder offers 30+ templates for lead capture pages, webinar sign-ups, or eCommerce promotions. Key features include:

Drag-and-Drop Editor: Customize layouts with animations and interactive widgets.
SEO Tools: Auto-generate sitemaps and edit robots.txt for SEO optimization.
Hosting Options: Host pages on mailerpage.com or your own domain.

The website builder supports multi-page sites with blog functionality, ideal for bloggers or small businesses without a website. However, it’s less robust than WordPress or Wix for complex sites.

4. Sign-Up Forms and Pop-Ups

MailerLite’s form builder supports inline, pop-up, floating box, and floating bar forms. Features include:

Customizable Triggers: Set pop-ups based on time, scroll depth, or exit-intent.
Double Opt-In: Enable form-specific double opt-in for GDPR compliance.
WordPress and Shopify Plugins: Automatically add forms to blog posts or eCommerce stores.

These tools enhance lead generation and list building.

5. AI-Powered Tools

MailerLite’s AI writing tool, powered by OpenAI, generates subject lines, email copy, or blog content, saving time for content creators. It’s particularly useful for optimizing keywords in email campaigns and landing pages.

6. Integrations

MailerLite integrates with over 140 platforms, including:

eCommerce: Shopify, WooCommerce, Stripe.
CMS: WordPress, Elementor, Thrive Architect.
Others: Zapier (5,000+ apps), Facebook, PayPal.

The Zapier integration enables automation with tools like Slack or Trello, streamlining marketing workflows.

7. Analytics and Reporting

MailerLite’s analytics dashboard tracks open rates, click-through rates, bounce rates, and eCommerce purchases. Features include:

A/B Testing: Test subject lines, content, or send times to optimize campaign performance.
Purchase Tracking: Monitor sales from Shopify or WooCommerce campaigns.
Surveys: Add surveys to unsubscribe pages to gather feedback.

While analytics are robust, they’re less detailed than ActiveCampaign or Klaviyo.

8. Customer Support

MailerLite offers 24/7 customer support via email and a help center. The Growing Business Plan includes live chat, while the Enterprise Plan offers a dedicated account manager. The free MailerLite Academy provides courses to become a certified email marketing expert.

9. High Deliverability

MailerLite consistently ranks high for email deliverability (per EmailToolTester), using DKIM and SPF verification to ensure emails reach inboxes. Its strict approval process minimizes spam, enhancing campaign performance.

MailerLite Pricing Plans

MailerLite’s pricing is based on subscriber count, with a generous Free Plan and affordable paid tiers. Here’s a breakdown of the 2025 plans:

Free Plan: Up to 1,000 subscribers, 12,000 emails/month, 1 user, 1 website, 10 landing pages, automation, forms, and pop-ups. Ideal for beginners.
Growing Business Plan: $10/month (500 subscribers) – Unlimited emails, 3 users, 24/7 live chat, dynamic emails, and digital product sales.
Advanced Plan: $21/month (1,000 subscribers) – Adds Facebook integration, HTML editor, and multi-trigger automations.
Enterprise Plan: Custom pricing – Includes custom landing page design, dedicated success manager, and higher limits for 100,000+ subscribers.

Note: Annual billing saves up to 15%. A 30-day free trial of premium features is available without credit card details. Pricing scales with subscribers (e.g., $54/month for 10,000 subscribers on Growing Business).

Tip: For affordable email marketing, the Free Plan is unbeatable for small businesses, while the Growing Business Plan suits growing email lists.

Pros of MailerLite

Based on user reviews and expert insights, here are MailerLite’s key advantages:

Generous Free Plan: Supports 1,000 subscribers and 12,000 emails/month with automation and landing pages.
Ease of Use: The drag-and-drop editor and intuitive interface are beginner-friendly, ideal for bloggers and small businesses.
Affordable Pricing: Starts at $10/month, cheaper than Mailchimp ($60/month for 2,500 subscribers).
High Deliverability: Consistently ranks high for email deliverability, ensuring emails reach inboxes.
Robust Integrations: 140+ integrations, including Shopify and Zapier, streamline eCommerce and CMS workflows.
Landing Page and Website Builder: Offers SEO-optimized tools for lead generation and blog creation.
AI Tools: AI writing simplifies content creation for emails and landing pages.

Cons of MailerLite

Despite its strengths, MailerLite has limitations:

Strict Approval Process: Requires a domain-based email and detailed verification, with some users rejected without explanation.
Limited Advanced Features: Lacks advanced analytics, complex automation, or CRM integration compared to ActiveCampaign.
Basic Website Builder: Not a replacement for WordPress or Wix for complex sites.
Interface Bugs: The 2023 MailerLite Classic to New Platform transition caused glitches and a learning curve.
Template Limitations: Only 63 email templates, less varied than Mailchimp or GetResponse.
No Affiliate Marketing: Strict policies prohibit affiliate campaigns, limiting some marketers.
Customer Support Delays: Some users report slow live chat responses on lower-tier plans.

Real User and Expert MailerLite Reviews

To provide a balanced perspective, we’ve compiled feedback from users and experts based on MailerLite reviews from sources like TrustPilot, G2, and EmailToolTester.

Positive Reviews

Ease of Use: “MailerLite’s drag-and-drop editor is a game-changer for bloggers. I set up my first newsletter in 10 minutes.” – Blogger on TrustPilot.
Free Plan: “The Free Plan gave me automation and landing pages for free, perfect for starting my email list.” – Small business owner on G2.
Deliverability: “MailerLite’s high deliverability boosted my open rates by 15% compared to ConvertKit.” – Marketer on EmailToolTester.
Support: “The MailerLite Academy helped me master email marketing for free.” – Freelancer on Capterra.

Negative Reviews

Approval Process: “My account was rejected without explanation, and I couldn’t reapply with the same email.” – User on Dreamgrow.
Interface Issues: “The new MailerLite interface has bugs, and the migration from Classic was frustrating.” – User on Gocustomer.ai.
Limited Analytics: “Analytics are basic compared to ActiveCampaign. I needed more detailed campaign reports.” – Marketer on G2.
Policy Restrictions: “I was suspended for an affiliate campaign despite following guidelines.” – User on Reddit.

Expert Opinions

EmailToolTester: “MailerLite’s Free Plan and ease of use make it the best email marketing tool for beginners, but it lacks advanced analytics.”
Zapier: “MailerLite’s automation and pricing are unbeatable, but its website builder is basic compared to Squarespace.”
BloggingWizard: “MailerLite is perfect for bloggers with RSS campaigns and WordPress integration, but advanced users may need ActiveCampaign.”
TechRadar: “MailerLite’s intuitive interface is great for small businesses, but it lacks the complex automation of Infusionsoft.”

MailerLite vs. Competitors

How does MailerLite compare to Mailchimp, ConvertKit, ActiveCampaign, and Brevo? Here’s a quick comparison:

MailerLite vs. Mailchimp: Mailchimp offers more templates and social media tools, but its Free Plan is limited (500 subscribers, no automation). MailerLite’s Free Plan is more generous, and it’s cheaper ($25 vs. $60/month for 2,500 subscribers).
MailerLite vs. ConvertKit: ConvertKit targets content creators with a tip jar feature but lacks automation in its free plan. MailerLite offers free automation and landing pages.
MailerLite vs. ActiveCampaign: ActiveCampaign excels in complex automation and CRM integration but is pricier ($29/month) and complex. MailerLite is better for beginner email marketing.
MailerLite vs. Brevo: Brevo includes SMS and WhatsApp but has a less intuitive interface. MailerLite’s Free Plan and landing page builder are more robust.

Tip: If you’re searching for MailerLite alternatives, consider Brevo for SMS marketing or ActiveCampaign for advanced automation.

SEO Benefits of MailerLite

MailerLite enhances search engine rankings indirectly through:

RSS Campaigns: Automatically send newsletters with new blog posts, driving blog traffic and improving SEO metrics like time on page.
Landing Pages: Create SEO-optimized landing pages with keywords, sitemaps, and robots.txt for lead generation.
Pop-Ups and Forms: Exit-intent pop-ups increase list building, boosting site engagement and SEO.
Mobile Optimization: Mobile-responsive templates improve user experience for mobile users, a key SEO factor.
Analytics: Track click-through rates and bounce rates to refine email content for better audience engagement, supporting SEO.

For local SEO, use segmentation to target location-based subscribers with long-tail keywords (e.g., “coffee shop deals in Miami”).

Who Should Use MailerLite?

MailerLite is ideal for:

Bloggers: RSS campaigns and WordPress integration drive blog traffic and list growth.
Small Businesses: Free Plan and automation support lead generation on a budget.
eCommerce Owners: Shopify and WooCommerce integrations enable cart abandonment emails and product promotions.
Freelancers and Nonprofits: Affordable plans and pop-up forms suit small-scale email marketing.

However, large enterprises needing advanced analytics or complex automation may prefer ActiveCampaign or Klaviyo.

Tips for Maximizing MailerLite

To get the most out of MailerLite, follow these tips:

Use RSS Campaigns: Automate newsletters with new blog posts to boost SEO and blog traffic.
Leverage A/B Testing: Test subject lines or content to improve open rates and conversions.
Optimize Pop-Ups: Use exit-intent and scroll-depth triggers to maximize lead capture.
Integrate with eCommerce: Connect Shopify or WooCommerce for automated product emails.
Use AI Writing: Generate SEO-optimized email copy and subject lines with the AI tool.
Segment Lists: Create dynamic segments based on behavior or location for personalized email campaigns.

Conclusion: Is MailerLite Worth It in 2025?

After analyzing MailerLite reviews, user feedback, and expert insights, it’s clear that MailerLite is one of the best email marketing platforms for 2025. Its Free Plan, drag-and-drop editor, automation workflows, and high deliverability make it a top choice for bloggers, small businesses, and eCommerce owners. The landing page builder, website builder, and AI tools add value, while 140+ integrations streamline marketing workflows. However, the strict approval process, limited advanced analytics, and occasional interface bugs may frustrate some users.

For those seeking an affordable email marketing solution with beginner-friendly tools, MailerLite’s 30-day free trial of premium features is a great way to start.

Visit MailerLite.com to explore plans and build your email campaigns today. For MailerLite discounts, check their official site or trusted reviews on G2 and TrustPilot.

Tip: For email marketing for bloggers and small business email marketing, MailerLite’s Free Plan and automation are unmatched, while the Advanced Plan suits eCommerce marketing.

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MailerLite Review : The Best Email Marketing Software for Beginners?